More people are getting answers directly from Google and AI tools without ever visiting a website.

It’s no longer just about ranking. It’s about showing up in the answer.

That’s where PR matters.

Authority, credibility and consistent coverage make a brand easier to trust and easier to surface.

PR has always shaped perception. Now it’s starting to shape discovery.

Australia has implemented the world's first true under-16 ban, complete with mandatory age verification and actual enforcement. Meanwhile, American states have been furiously passing their own laws in what can only be described as legislative theater: most are tied up in courts, rewritten mid-stream, or gathering dust in constitutional purgatory.

The risk isn’t that AI, specifically LLMs like ChatGPT, are “bad.” It’s that we’re human.

On July 10, 2025, a seismic shift occurred in the digital marketing landscape. Instagram's integration with Google search didn't just tweak the algorithm—it fundamentally altered how brands must approach content creation, distribution and discovery. At CBPR, we're witnessing firsthand how this integration redefines the nature of social media strategy.

Spring cleaning isn’t just for junk drawers and closet clutter.

Efforts to protect minors through social media access prohibition are taking root around the world. Learn more about the various legislation making its way through world governments.

Negative reviews can be tricky- see what we've written about best practices for handling one and two star reviews online.

Is the Government about to change Big Tech as we know it?

Here are three ways to approach an election as a small business owner. Each with their own pros and cons.

Here are a few thoughts for those considering taking the agency route to kick off a marketing career.