The Game Has Changed: Instagram's Google Integration Rewrites the Rules of Social Media Strategy
Charlotte Berger Charlotte Berger

The Game Has Changed: Instagram's Google Integration Rewrites the Rules of Social Media Strategy

On July 10, 2025, a seismic shift occurred in the digital marketing landscape. Instagram's integration with Google search didn't just tweak the algorithm—it fundamentally altered how brands must approach content creation, distribution and discovery. At CBPR, we're witnessing firsthand how this integration redefines the nature of social media strategy.

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