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T.D. McMurry
Public Relations - Influencer Marketing
This emerging men's lifestyle boutique with a rich family heritage signed CBPR as they needed help attracting new local shoppers. Our scope focused on establishing T.D. McMurry as Charleston's go-to destination for discerning men's style, building brand awareness through targeted influencer partnerships, event ideation and positioning the founder as a thought leader in the menswear landscape.
RESULTS
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Over 16.6 million media impressions over six months, including hits in the Post & Courier, CHStoday and Moultrie News
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12 local influencers engaged over six months
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Multiple successful influencer giveaways with local, brand-aligned businesses, resulting in hundreds of entries and new Instagram followers
FEATURED
FEATURED