Building Buzz for Modern Southern Style
T.D. McMurry
Public Relations - Influencer Marketing
This emerging men's lifestyle boutique with a rich family heritage signed CBPR as they needed help attracting new local shoppers. Our scope focused on establishing T.D. McMurry as Charleston's go-to destination for discerning men's style, building brand awareness through targeted influencer partnerships, event ideation and positioning the founder as a thought leader in the menswear landscape.
RESULTS
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Over 16.6 million media impressions over six months, including hits in the Post & Courier, CHStoday and Moultrie News.
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Secured a dozen local lifestyle and fashion influencers over six months.
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Organized multiple successful influencer giveaways with local, brand-aligned businesses, resulting in hundreds of entries and new Instagram followers.
FEATURED
FEATURED
