Turning Heritage into Headlines
M. Dumas & Sons
Public Relations - Influencer Marketing
This premier Charleston menswear institution with over 107 years of history selected CBPR to manage PR efforts around their new store opening in Mount Pleasant Towne Centre. They loved our Grand Opening work so much that they decided to sign CBPR for a larger ongoing PR scope, focusing on brand awareness for their Mount P. location, King St. location, johnnie-O by Dumas and Southern Tide by Dumas.
RESULTS
-
116 million media impressions in the first six months of work, with coverage in Garden & Gun, Charleston Magazine, News 2 and more.
-
Secured store visits for 13 Charleston-based influencers, resulting in Instagram post/story/reel coverage highlighting new collections and store openings (335,275 followers reached).
-
Successful Grand Opening event with 50+ A-list media and influencers, neighbor businesses and Mount Pleasant city officials like Mayor Will Haynie.
FEATURED
FEATURED
