Historic Charm, Modern Storytelling
The Ansonborough
Public Relations - Influencer Marketing - Social Media
This historic boutique hotel in Charleston's oldest neighborhood selected CBPR to manage PR, influencer marketing and social media around their multimillion-dollar renovation and Sept. 2024 grand reopening. Our scope focused on positioning The Ansonborough as the city's premier historic property, amplifying awareness of their transformed spaces, and establishing the property as the ideal choice for travelers seeking genuine Lowcountry hospitality.
RESULTS
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Garnered over 77 press hits in a six-month span, including coverage in The Local Palate, Fodor’s, Southern Living, Matador Network and CNT.
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Secured over a dozen local and regional travel and lifestyle influencers for stays in 2024.
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Increased Instagram follower count by over 1,500 in a six-month span. Engagement rate is more than 4X the national average for boutiqu hotels.
FEATURED
FEATURED
