Boutique Hospitality, Amplified

The Palmetto Hotel

Public Relations - Influencer Marketing - Social Media

The Palmetto Hotel, the city's newest boutique hotel that opened in 2023, was interested in making a large splash in a highly competitive market. With a brand steeped in all things Charleston, they knew they needed a PR firm deeply rooted in the Lowcountry community.

RESULTS

  • More than 15 million media impressions in the first six months of work, including hits in client wishlist pubs such as Condé Nast Traveler and Travel + Leisure.

  • Grew The Palmetto Hotel’s Instagram by over 9k followers in one year, with no additional ad spend, making it the fastest growing Instagram of any boutique hotel in the city.

  • Averaged over 2,000 plays per Instagram reel/video showcasing the hotel’s design, interiors, team, food, beverage, etc.

FEATURED

FEATURED

190k Views

Influencer partnership

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on Instagram

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Over six months

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The Ansonborough