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Lowcountry Oyster Company

Public Relations - Influencer Marketing

This premier sustainable oyster farm with over eight years of history and S.C.'s largest operation selected CBPR to manage PR around their groundbreaking $6.4 million facility expansion in Green Pond, S.C. Our scope focused on amplifying their sustainability mission, building industry partnerships, and positioning founder Trey McMillan as a thought leader in South Carolina's growing aquaculture sector.

RESULTS

  • Coordinated an Oysters & Champagne Happy Hour at the Garden & Gun headquarters to introduce one of the South’s premier magazines to Trey and his team

  • Secured over 70 press hits (500+ million impressions) in a six-month span, including a cover story for Charleston Magazine, features in Garden & Gun, the Charleston Regional Business Journal, Yahoo, MSN, etc.

FEATURED

FEATURED

9-page print spread

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(6.5m)

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