Where Sustainability Meets Strategy

Lowcountry Oyster Company

Public Relations - Influencer Marketing

This premier sustainable oyster farm with over eight years of history and S.C.'s largest operation selected CBPR to manage PR around their groundbreaking $6.4 million facility expansion in Green Pond, S.C. Our scope focused on amplifying their sustainability mission, building industry partnerships, and positioning founder Trey McMillan as a thought leader in South Carolina's growing aquaculture sector.

RESULTS

  • Coordinated a number of community events with local partners like an Oysters & Champagne Happy Hour at the Garden & Gun headquarters, introducing LowCo. to one of the South’s premier magazines.

  • Secured over 70 press hits (500+ million impressions) in a six-month span, including a cover story for Charleston Magazine, and features in Garden & Gun, Charleston Regional Business Journal, Yahoo, MSN, etc.

FEATURED

FEATURED

9-page print spread

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6.5 million followers

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