From Vine to Viral
Hubbard Peanut Company
Public Relations - Influencer Marketing - Social Media
Hubbard Peanut Company (lovingly known as Hubs), makers of the world’s first specialty peanuts since 1954, tapped CBPR to help bring their product into the 21st century with a strategic marketing campaign that balances nostalgia with their brand's future.
RESULTS
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Hubbard Peanut Company’s first year working with CBPR (2021) was it’s strongest year of sales to date, with continued growth 2022-2025.
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CBPR grew Hubs’ Instagram by 2k followers, including producing a number of reels that garnered over 5,000 views.
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CBPR secured 37 press hits and over 78 million media impressions in the first 10 months of work, including features in the likes of StyleBlueprint, Eater, WSJ, Garden & Gun, Taste of the South, Food Network, The Local Palate, Heavy, etc.
FEATURED
FEATURED
