Sarah Louise brings a deep understanding of marketing and firsthand expertise in social media and influencer strategy. Through The Spritz Effect, she has built audiences of more than 200,000 followers on TikTok and 90,000 on Instagram, experience she applies to client work for We Are Family, Mount Pleasant Towne Centre, The Grocery, Lola Rose and Lowcountry Oyster Co.

Sarah Louise holds a master’s degree in mass communications from the University of South Carolina, where her undergraduate studies included art history and political science. A member of the Honors College, she received the university’s Rising Senior Award in art history and pursued a thesis examining European policies surrounding stolen and repatriated art. Her academic background and experience as a content creator give her a distinctive perspective on how brands connect with audiences.