Promoting Charleston’s Only Pakinstani Restaurants
Ma’am Saab / Malika
Public Relations - Influencer Marketing
Chef / Co-Owner Maryam Ghaznavi and her husband, Raheel Gauba, the only Pakistani restaurateurs in S.C., were determined to open their dream spot in Charleston, but were concerned that locals would find their cuisine too unfamiliar. They sought out a PR firm with an extensive background in working with local restaurants who understood the dining landscape and how to position their cuisine as approachable.
RESULTS
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Garnered over 60 press hits with local, regional and national media in a six-month span of work, including Saveur, Forbes, Garden & Gun, Eater, etc.
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Secured meals for local and regional culinary and lifestyle influencers traveling to Charleston, resulting in Instagram post/story/reel coverage.
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Established strong partnerships with the likes of: Maneet Chauhan, Rupee Beer and the Charleston Wine + Food Festival.
FEATURED
FEATURED
