From Vine to Viral

Hubbard Peanut Company

Public Relations - Influencer Marketing - Social Media

Hubbard Peanut Company (lovingly known as Hubs), makers of the world’s first specialty peanuts since 1954, tapped CBPR to help bring their product into the 21st century with a strategic marketing campaign that balances nostalgia with their brand's future.

RESULTS

  • Hubs first year working with CBPR (2021) was it’s strongest year of sales to date, with continued growth in 2022 and 2023.

  • CBPR grew Hubs’ Instagram by 2k followers, including producing a number of reels that garnered over 500 impressions.

  • CBPR secured 37 press hits and over 78 million media impressions in the first 10 months of work, including features in the likes of StyleBlueprint, Eater, WSJ, Garden & Gun, Taste of the South, Food Network, The Local Palate, Heavy, etc.

FEATURED

FEATURED

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