From Vine to Viral
Hubbard Peanut Company
Public Relations - Influencer Marketing - Social Media
Hubbard Peanut Company (lovingly known as Hubs), makers of the world’s first specialty peanuts since 1954, tapped CBPR to help bring their product into the 21st century with a strategic marketing campaign that balances nostalgia with their brand's future.
RESULTS
Strongest year of sales to date
Hubs first year working with CBPR (2021) was it’s strongest year of sales to date, with continued growth in 2022 and 2023.
78 million media impressions
37 press hits
All secured in the first 10 months of work.
Featured in…
StyleBlueprint, Eater, WSJ, Garden & Gun, Taste of the South, Food Network, The Local Palate, Heavy, etc.
+2k followers Instagram
CBPR grew Hubs’ Instagram by 2k followers, including producing a number of reels that garnered over 500 impressions.
RESULTS
-
Hubs first year working with CBPR (2021) was it’s strongest year of sales to date, with continued growth in 2022 and 2023.
-
CBPR grew Hubs’ Instagram by 2k followers, including producing a number of reels that garnered over 500 impressions.
-
CBPR secured 37 press hits and over 78 million media impressions in the first 10 months of work, including features in the likes of StyleBlueprint, Eater, WSJ, Garden & Gun, Taste of the South, Food Network, The Local Palate, Heavy, etc.
FEATURED
FEATURED
