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Beacon Street Development

Public Relations - Social Media

Raleigh’s premier development group needed to make quick progress on selling residences for Birney Park, a vibrant new neighborhood coming to the heart of Raleigh’s historic Hayes Barton. At a higher price point (around $3 million/residence), they wanted to ensure the right core demographic was specifically targeted.

RESULTS

  • Secured over 705 million media impressions in the first year of work with hits in the Triangle Business Journal, The News & Observer, Mansion Global and more

  • Secured Beacon Street Development President Jim Wiley for local and national podcast and speaking opportunities

  • Consistent engagement rates above 20% for both Instagram and Facebook for over a year, significantly outperforming the real estate industry averages (typically 1-3% on Instagram and 0.5-1% on Facebook).

FEATURED

FEATURED

Podcast feature

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Mount Pleasant Towne Centre