Crafting Buzz for Craft Spirits
Grain & Barrel Spirits
Public Relations
Grain & Barrel Spirits, a Charleston-based global portfolio known for authentic, innovation-driven brands like Virgil Kane, Elvis Whiskey, Chicken Cock, Dixie Vodka, and High Goal Gin, was looking to stand out in an increasingly crowded spirits market. To strengthen visibility, deepen consumer loyalty, and drive consistent sales across its portfolio, the company hired CBPR to amplify brand awareness and secure meaningful media exposure.
RESULTS
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Over 100 local, regional and national press hits in a six-month span, totaling over three billion media impressions. Features in the likes of Forbes, Men's Journal, UPROXX, Whiskey Raiders, VinePair, Robb Report, Yahoo, Whiskey Wash, MSN, BevNet and Beverage Industry.
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Established strong national partnerships with the likes of Tipsy Scoop for an Elvis Whiskey Midnight Snack ice cream made with peanut butter, banana and bacon whiskey.
FEATURED
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